Because it’s the next film from the Rian Johnson, the writer/director of Brick.
A very cool website for the film, created by the director and not the studio, has gone live here.
Brick was a hard-boiled noir detective story transplanted to an Orange County high school, and populated with burned-out teenagers. The incongruities work beautifully, and the film is one of the most engaging and auspicious directorial debuts. Johnson has an ear for dialogue that rivals the early Coen brothers work, and a sense of cinematic fantasy to match.
His new website has a lot of engaging background on The Brothers Bloom and what’s he’s attempting with his new project. It opens with a limited release on December 19th, and will open coast to coast a few weeks later. Keep an eye out for it, Johnson is one of the few interesting, young American directors; more interested in cinema as an art form and not an over-inflated music video.